Annoying autoplaying videos might still appear, but Chrome 64 ensures that you won’t have to listen to them
If you’re the type of person who detests auto playing video ads with sound, Google’s Chrome provides some help. The beta of Google Chrome 64 allows you to mute a site permanently, so even if a video pops up—and Chrome can block some of those, too!—it won’t blow you out of your seat.
Google’s Chrome 64 beta ships with a stronger popup ad blocker, which automatically prevents some dodgy ads.
All of the per-site controls reside within the padlock (‘Secure”) icon to the very left of the URL bar. Somewhat ironically, Chrome has actually been paring down the granularity of per-site controls from Chrome 62 to the current Chrome 63, and on to the beta of Chrome 64: You used to be able to specify whether a site could use your microphone or play MIDI music, for example. Chrome 63 reduced the available NOW.
The new Chrome will also prevent what Google calls “abusive experience” ads from unexpectedly redirecting you to another location. S will be blocked by Chrome 64, and the browser will show you.
Why this matters: Google’s overarching premise is that ads should be “friendly” to the user. Naturally, it has an axe to grind: The bulk of the company’s revenue still derives from its AdSense ads….